Media in Canada
WEBMcDonald’s dominates the TV market for third week in a row. Leon’s and Tim Horton’s rounded out the top three list for the week of Sep. 2 to 8. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Media in Canada
WEBMedia In Canada - keeping media and marketing execs up to speed on the Canadian media scene
Media in Canada
WEBMunchies returns to Canada with nostalgia-driven activations. PepsiCo Foods is launching an immersive experience and statue in Toronto. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
Most-read of 2021: Media Companies - Media in Canada
WEBDec 21, 2021 · Rogers Sports & Media enters OOH by acquiring Rouge Media Group. While 2021 will likely be remembered for some other key events at Rogers, the company attempted to start the year on the right foot with an entry into a whole new media realm. The company’s Sports & Media arm acquired Rogue Media Group, along with its staff and network of 2,600 ...
How will media be redefined in 2022? - Media in Canada
WEBDecember 21, 2021. The end of another year inevitably means beginning to look ahead to what 2022 will throw at the industry, both in terms of challenges and opportunities. Some media leaders that make up the board and membership of the CMDC are choosing to look on the brighter side, and below, they offer their perspectives on how the role of ...
How Canadians are getting their news without Meta
WEBMay 16, 2024 · The research found that more than a third of online Canadians (35%), mainly those 18 to 34, feel they will consume less Canadian news as a result of the Meta ban. Women (39%) are more likely to feel this way than men (31%). The Meta ban did impact usage of Facebook in particular for news, which was cut nearly in half from Spring 2023 (29%) to ...
Media in Canada
WEBPHD launches AI resource for the agency and clients. Ascension is a guide to help navigate the impact of Generative AI on the marketing industry. Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
By The Numbers: Canada’s ad market officially recovered
WEBNov 1, 2021 · TV has exceeded pre-pandemic levels – Q3 was the first quarter where every month saw growth versus 2019. In Q4 of 2020, Canada crossed a 60% digital share. And that was the highest we’d ever seen. Currently for Q3, it’s sitting around 57%. That, combined with the 34% ad spend we’re seeing for TV …
Most-read of 2021: Agencies - Media in Canada
WEBDec 20, 2021 · For media planning and buying, the nine VORs were Carat, Cossette Media, Cundari, Initiative, Media Experts, Mediacom, OMD, PHD and Wavemaker. Carat, Cundari, Media Experts and OMD were also among the digital and social media planning and buying VORs, a separate list that also includes Accenture, Dandelion, Magnet, …
Digital - Media in Canada
WEBSep 5, 2024 · Media Moves: Rogers, La Presse, Paramount and X. In case you missed it, here are the new tools and channels being launched by mediacos. By Andrea Hernandez. August 29, 2024.
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