RE/SIGN shines a light on fake sign language on TikTok
WEBJul 31, 2024 · Calling on authentic creators to help create a counter-trend which shines a light on the misinformation being spread on TikTok, Re/Sign tunes in to trends to promote real BSL and encourage audiences to think twice before engaging mindlessly. Inclusion Disability awareness. The campaign taps into popular TikTok trends to …
BITE Big Question | Should the advertising industry be doing more …
WEBFinding this willpower isn’t always easy. For the advertising industry, reaching the tipping point when it comes to acting on the climate emergency often comes second place to the urgency of hitting the next quarter’s targets. Yet there are signs that overlooking the important in pursuit of the urgent is no longer a long-term business strategy.
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HSBC UK 'We are Not an Island' by J. Walter Thompson
WEBJan 9, 2019 · The latest print campaign from J. Walter Thompson for HSBC celebrates elements of British life that we owe to the wider world. From Colombian coffee drinking to Swedish flat-pack assembling, We Are Not An Island continues the idea that we are all global citizens. But many people saw the ad as an …
‘I’m asking for it’ campaign strives to change consent law
WEBMar 5, 2024 · The ‘I’m asking for it’ campaign aims to remove this level of uncertainty to underline that only ‘yes’ means ‘yes’. The campaign, created by CPB London, is fronted by actress Emily Atack and boldly says ‘I’m asking for it’. It features copy reading ‘Let’s change the law to require a clear yes to sex’. Subverting the ...
Petplan launches largest campaign to date - Creativebrief
WEBFeb 5, 2024 · Share. ‘Lost without you’ by Freya Ridings is the soundtrack to an emotive new campaign for Petplan, created by Now. The campaign marks the largest integrated push to date from the pet insurance brand, which is part of the Allianz insurance group. The emotive spot features Professor Noel Fitzpatrick, also known as the Supervet, who is a ...
Chloe Davies launches It Takes A Village Collective - Creativebrief
WEBMar 25, 2024 · To change this experience Davies is launching ‘It Takes A Village Collective', which is a global hub for Black women in advertising, media, marketing and communications. The collective’s mission is to celebrate and champion Black women, for their talents to be seen, heard and amplified and …
Dove invites consumers to take a stand against digital distortion
WEBMar 23, 2023 · Dove invites consumers to take a stand against digital distortion. The beauty giant is calling on consumers to #TurnYourBack on the #BoldGlamour filter
Center Parcs urges holidaymakers to cherish the moment
WEBJan 15, 2024 · The campaign titled, ‘Cherish the Moment’ has been created with the help of Brothers & Sisters. In a hero film, slow motion footage signifies time slowing down to encourage families to seize the moment and cherish experiences together. The film shows families taking part in Center Parcs activities from zip lines to waterslides, with the ...
Feminism isn’t just a women's issue - Creativebrief
WEBMar 19, 2024 · While Eagle spoke on the importance of male allies, sharing how he and his wife's experiences with baby loss fueled him to push toward policy and progression. Underlining the fact that feminism isn’t just a women's issue, progress is good for everyone. Ocean Outdoor’s International Women’s Day Event served to empower, uplift and inspire.