Demand Gen Report - The Latest B2B Marketing News & Trends
WEBAt the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and ...
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Research - Demand Gen Report
WEB2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
About Us - Demand Gen Report
WEBAbout Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
The Rise Of The Empowered B2B Buyer: How To Create Seamless …
WEBApr 29, 2024 · The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease, intuition and personalization they’ve grown accustomed to in their consumer experiences.. This shift means B2B companies must urgently adapt, prioritizing the development of self ...
Resources - Demand Gen Report
WEBResources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
2022 Digital Experience Benchmark Report - Demand Gen Report
WEBAs business technologies become smarter and our digital maturity expands, so too does the wealth (and depth) of consumer data made available to us. In the “2022 Digital Experience Benchmark Report,” we analyzed more than 100 data points from more than 46 billion user sessions around the globe. The goal of the report is to show you how your ...
Multichannel Attribution Company Hyros Appoints New CEO
WEBMar 30, 2023 · Hyros, a multichannel attribution company recently acquired by Banzai, welcomed adtech veteran Inman Breaux as its new CEO. Breaux succeeds Alex Becker, Founder of Hyros, who will take on the role of Chief Revenue Officer with a focus on product development. Breaux brings more than 15 years of experience in customer privacy, advertising technology, operations and digital media.
Meet The Team - Demand Gen Report
WEBMeet The Team. The Demand Gen Report editorial team is dedicated to providing readers with cutting-edge content on B2B marketing trends and demand generation strategies. Along with the DGR newsletter and web site, our team members are active social media advocates and industry thought leaders, actively participating in conversations and sharing ...