As the town center of Lubbock and the West Texas region, South Plains Mall is the go-to hub for shopping, dining, and entertainment, from brunch outings to date nights. With a dynamic mix of specialty stores, boutiques, and top retailers like the new flagship Dillard's, JC Penney, H&M, Pandora, and Hollister, there's always something new to discover. Dining and entertainment options include The Cheesecake Factory, Uncle Julio's, Bubba's 33, Olive Garden, Chick-fil-A, and Premiere Cinemas & IMAX.