If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

The app is expected to operate on a separate algorithm and data system and users outside the US would not find this version ...

Shopify reports on effective customer acquisition strategies, including pre-launch demand, in-person connections, and ...

Popular video-sharing app TikTok is still available to US users only because President Trump issued an executive order in ...

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...