TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have ...

If you're still clinging to marketing strategies from two years ago, you're not just behind — you're invisible. Welcome to ...

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

Popular video-sharing app TikTok is still available to US users only because President Trump issued an executive order in ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...