Roku’s Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social media and search and enable them to buy connected TV. Performance marketers will be able to create campaigns using shoppable ads linked to the Shopify accounts and interactive ads using Ads Manager.
The company has introduced Roku Ads Manager, a self-service platform tailored for CTV performance. “In order to meet growth ...
One estimate from an ad tech consultant who helms a strategic advisory firm called Luma Partners, Terence Kawaja, suggested ...
Analysts warn that breaking up Google's $95 billion ad tech empire could prove difficult, as the DOJ pushes for it to be ...
Roku has become the latest streaming/CTV platform to start up its own self-serve ad platform -- Roku Ads Manager -- designed for small and mid-size advertisers with limited budgets. “Roku is ...
In addition to the Ads Library, the platform has introduced a beta version of its 'AI Copywriter' tool within the Reddit Ads ...
With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed.
Roku has announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers ...
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