The PC business is still struggling with the aftermath of Covid. The latest earnings reports from HP and Dell Technologies make that abundantly clear.At the end of trading Wednesday, HP and Dell stocks were both down more than 11%.

While retailers are relying on AI as the key factor driving PC sales, a new report claims that it is not the allure of AI features, but instead the Windows update that is driving growth within the category.

The impact of AI-integrated notebooks on the overall market remains limited for now,” the report states. “However, AI features are expected to naturally integrate into notebook specifications as brands gradually incorporate them,

Laptop sales seen to grow by 4.9% next year, largely driven by need to upgrade from Windows 10 as OS hits end of life.

Impact of AI-integrated notebooks on overall market remains limited for now, says TrendForce The global laptop market is forecast to grow by 4.9 percent during 2025, but commercial upgrade cycles and the looming Windows 10 end of life are driving this rather than demand for AI-capable PCs.