Brands that embrace AR technology have great potential to create unique and engaging experiences that drive business results.

Why Augmented Reality Might Be a Risk—The Hidden Dangers You Should Be Aware Of! UK prime minister responds to Russian ...

Smartphone-based augmented reality, in which visual elements are overlaid on the image of a smartphone camera, are extremely popular apps. These apps allow users to see how furniture would look in ...

To do this, surgeons wear augmented reality goggles during surgery. They project 3D computed tomography (CT) and MRI scans ...

"Innovation has always been the key driver for our core principles: safety, quality, comfort and design. It's part of our DNA ...

Niantic's geospatial model is using geolocation data from scans players submit of real-world locations while playing the ...

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology ...

The International Association of Chiefs of Police bills itself as the largest gathering of its type in the United States.

Explore the AR exhibition Looki Look by artist Aurélien Jeanney at Alliance Française, a fun interactive experience for all ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest ...

Pixotope Technologies AS, a leader in live augmented reality and virtual production solutions, today announced the launch of ...