Nielsen's Big Data + Panel Technology Wins Accreditation

Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
Nielsen's Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn facing competition from a group of upstarts and rivals.
Nielsen Earns Accreditation for ‘Big Data + Panel' Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Big Data + Panel National TV Measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million househ
The Media Rating Council Accredits Nielsen’s Innovative Big Data + Panel National TV Measurement
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement.
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