A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

Tell me your secrets and ask me your questions,” Chris Martin sings in the Coldplay song, “The Scientist.” Questions are definitely being asked about a viral “kiss cam” moment from a Coldplay concert at Gillette Stadium in Massachusetts this week.

The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.