Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Coca-Cola responds to backlash over AI-generated Christmas ad: ‘Creepy dystopian nightmare’
Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.”
Coca-Cola’s controversial Christmas ad, the pop star and the priest, and ‘the most talked-about artwork of the century’
Coca-Cola’s Christmas ad was slammed, a pop star’s music video led to a priest’s downfall, and a piece of art — it's edible — ...
Dividend King Coca-Cola Stock Makes Up 8.5% of Warren Buffett's Portfolio. Should It Be in Yours?
With the new composition of the Berkshire Hathaway equity portfolio, Coca-Cola now accounts for 8.5% of the total. Buffett ...
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Coca-Cola Christmas Truck UPDATES: Iconic lorry kicks off 2024 festive tour with giveaways and festive treats
THE Coca-Cola Christmas Truck kicked off its 2024 tour in London yesterday, spreading festive cheer and magical experiences ...
Warren Buffett's Coca-Cola investment will yield $776 million in dividends this year
In 2024, Warren Buffett's Berkshire Hathaway will earn $776 million in Coca-Cola dividends. Buffett, a lifelong fan, drinks ...
Remington Park parking lot transformed into winter wonderland as part of Coca-Cola’s Classic Christmas
KOCO 5 got a sneak peek at Coca-Cola’s Classic Christmas at Remington Park ahead of its Friday opening. Looking and feeling ...
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Historical Treasure: Coca-Cola syrup a refreshing remedy
That being the bubbly, crisp flavor of Coca-Cola. For the people of Terre Haute, the Coca-Cola story is one that strikes ...
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Coca-Cola Has a New Flavor Available for a Limited Time Only
Coca-Cola is no stranger to innovation. The Atlanta-based company offers a solid range of products including some of the ...
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Why Is Coca-Cola (KO) Down 5.3% Since Last Earnings Report?
It has been about a month since the last earnings report for Coca-Cola (KO). Shares have lost about 5.3% in that time frame, underperforming the S&P 500. Will the recent negative trend continue ...