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Updates from FDA’s Office of Prescription Drug Promotion: Standards for Direct-to-Consumer Advertising
In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...
Hosted on MSN11mon
The Case Against Direct-to-Consumer Pharmaceutical Advertising in the United States
One such strategy that has sparked contentious debates is direct-to-consumer (DTC) advertising. In the United States, DTC advertising of prescription drugs has become ubiquitous, flooding ...
Direct to consumer companies pivot as consumer habits change
Once a staple in American households, direct to consumer companies like Tupperware and Avon are seeing significant shake ups after filing for bankruptcy.
Business Insider2d
Grove Collaborative Shifts Focus to Direct-to-Consumer
Grove Collaborative Holdings, Inc. is a sustainable consumer products company focusing on household essentials, operating primarily as a direct-to-consumer retailer and ... to reduced repeat orders ...
Medscape1mon
Pharmacists Feel the Effects of Direct-To-Consumer Advertising
It has been demonstrated that direct-to-consumer (DTC) advertising will move product and market share. Practicing pharmacists believe that -- absent government intervention -- DTC advertising will ...
Medscape8d
Relationship Between Direct-to-Consumer Advertising and Physician Diagnosing and Prescribing
The relationship between direct-to-consumer advertising expenditures and the monthly frequencies of diagnoses and prescriptions written associated with the products advertised are examined.
adexchanger4d
CPMs Are The Wrong Metrics To Prioritize In CTV Advertising
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.