Universal’s Wicked achieved strong domestic box office success, setting records as the largest 2024 opening for a non-sequel film. It also reached key milestones for a Broadway musical adaptation. The film performed well globally,

The theatrical experience isn’t dead yet! Three new releases have combined to lift the box office to its best Black Friday in history, with Moana 2 , Wicked, and Gladiator II combining to earn $108 million at the box office.

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.