Google has discounted almost all of its flagship devices, including wearables and tablets, in the new sale. The Search company has combined discounts, freebies, cashback and a price match guarantee to entice Pixel 9 shoppers away from Best Buy and Amazon, which are offering better prices if you want to buy the handset without any extras.

Launched only a few months ago, the Pixel 9 has been reduced from its usual £799 price to £699 for a SIM-free, 128GB edition of the phone. That Black Friday deal is reflected at multiple major retailers including Amazon, Argos and John Lewis.

The Google Pixel 8a is our pick for the best midrange smartphone on the market. Both the 128GB and 256GB variants are $100 off for Black Friday.

The Google Pixel 9 is now on sale at Best Buy for $250 off with service activation and $150 off if you buy it unlocked for use with your existing service. That means you can get a new Google Pixel 9 phone for as little as $549 at Best Buy.