When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

On Tuesday 19 November 2024, Jaguar revealed its fresh ‘brand identity’. Long story short, it’s a new ‘monogram’ badge (a ...

Nigel Farage has become the latest high-profile figure to rip into Jaguar's woke new advertising campaign in a scathing video ...

The boss of Jaguar has fired back at critics, including Nigel Farage, after the brand's controversial new rebrand and ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...

Credit: Jaguar The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to pursue a “completely different audience” to its ...

Nigel Farage serves as a fair example, and Jaguar’s MD, Rawdon Glover, told the Sunday Times he’s relaxed about losing the Farage demographic: “the average age of the Jaguar client is quite ...

They have abandoned their “golf club” loyalists for an international consumer base – no matter how it looks to Nigel Farage.

Jaguar, whose corporate rebranding exercise sparked a wave of mockery and confusion last week, has met the backlash with a ...