To put that into perspective, the 77-inch LG C4 is going for $2,199.99 ($600 off) at Best Buy right now. You’d need to step down to 65 inches if you want to find the same price or close on the newer C4 and other flagship OLED models from 2024. Pound for pound, it’s hard to find a better Cyber Monday TV deal.

The LG C3 OLED TV is a masterpiece of modern display technology and boasts features that cater to both cinephiles and gamers: At its core is the OLED evo panel which represents the latest evolution in OLED technology.

LG OLEDs have been some of the most respected TVs in the game for a long time, and the new C4 is no different, having won two What Hi-Fi? Awards and even more five-star reviews across its sizes. But it costs – the 65-inch model is $1497 at Amazon,