Matt Strauss and Donna Langley have been named to top roles at the new NBCUniversal, a move that pairs an executive well-versed in the world of streaming with a creative chief who has helped build and develop critical cinema franchises to help chart a new course for the venerable entertainment brand.

The promotion gives her sole greenlight power over content and marketing spending across film, TV and streaming. Comcast veteran Matt Strauss was named chair of NBCUniversal's media group, overseeing ad sales, distribution and affiliate relations.

One big winner will be NBCUniversal Studio Group chairman and chief content officer Donna Langley, who will take on added responsibility as chairman of NBCUniversal Entertainment and Studios, according to a memo from Comcast president Mike Cavanagh to staff Wednesday morning.