Spotify announced on Wednesday that it will start paying podcast hosts who make popular videos on its streaming platform.

Audio streaming giant plans to pay hosts to make podcast videos and allow premium subscribers to watch them without ads.

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Spotify will soon start sharing revenue with creators based on how much their videos are viewed, in a move to take on YouTube's video podcast dominance

Spotify has announced plans to begin paying podcast creators based on the engagement their videos generate from paid subscribers. The company's new "Partner Program" will allow creators to earn beyond ad revenue. This new strategy will be rolled out in several countries including the US, UK, Australia, and Canada, from January 2, 2025.

Spotify goes after YouTube's video podcast dominance by removing ads for paid subscribers and introducing a new revenue program for creators.

Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2,