Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.

Starbucks Corp. reported better-than-expected quarterly results, luring back lapsed customers with coffee-focused ads and by removing extra charges for nondairy milk.Most Read from BloombergTrump's Federal Funding Pause Threatens State Financials NYC Subway’s Most Dangerous Stations Are on Lexington Ave.

Starbucks (SBUX) is set to report first-quarter results with investors focusing on comparable sales amid new CEO's turnaround strategy.

Shares of Starbucks Corp. rallied after hours Tuesday after the coffee chain reported quarterly results that beat expectations, as it tries to revive sales following a year marked by cautious consumers.

Key Takeaways Starbucks stock jumped Wednesday when the company reported fiscal first-quarter results after Tuesday's bell.Same-store sales declined less than analysts expected in the period, a sign that new Chief Executive Officer Brian Niccol's "Back to Starbucks" turnaround plan could be off to a promising start.