Swift’s first-ever book is “filled with my own personal reflections, never-before-seen behind the scenes photos, all the magical memories you guys brought every single night.”

The new keepsake, titled "Taylor Swift | The Eras Tour Book," is available only at Target. It hits the retailer's stores on Friday, while it will become available for sale on Target's website on Saturday. Swift self-published the book under Taylor Swift Publications.

The pop singer’s ‘The Eras Tour Book’ release didn’t trigger the same kind of excitement that typically follows when her concert tickets go on sale.