T hey’ve brought the BOOM! to the Costco food court, 30 Rock, and now the wrestling ring. In late October, Father-son duo A.J. and Big Justice, alongside their pal and fellow Ti

When Tony Khan announced that the Costco Guys would go from being ringside guys at AEW All Out to featured performers on Full Gear Zero Hour, it divided the internet. On one hand, the opportunity was set up perfectly;

Big Boom AJ suffered an injury at AEW Full Gear. AJ faced QT Marshall on the Zero Hour pre-show, and he emerged victorious. The Rizzler and Big Justice of The Costco Guys got involved in the match as well.

The key to their appeal, intentional or not, lies in how amateurish and cheesy they are. Gen Z/Gen Alpha ironically love them but also earnestly appreciate their authenticity. My son describes this generation’s sense of humor as “suspended between irony and earnestness,” or “irony in quantum superposition,” which he calls “Schrödinger’s Irony.”

The Costco Guys TikTok stars appeared at the Prudential for AEW Full Gear. Before they went viral, they lived in Colts Neck.

The Costgo Guys appeared on AEW Dynamite, and they announced that The Rizzler is coming to AEW Full Gear. “Big Boom” AJ and “Big Justice” of The Costco Guys made their AEW Dynamite debut on the November 20 episode.

Image: NBC As if Big Boom A.J. and Big Justice weren’t enough for this Saturday’s AEW Full Gear, the stakes were raised during Wednesday’s AEW Dynamite. In a backstage segment, A.J.

Asked if he would consider returning to AEW at some point in the future during the Full Gear media scrum, AJ didn't even have a chance to answer, as Tony Khan made it abundantly clear that he wants to be in the Costco Guys business long-term. “Please come back,” Khan begged.

Big Boom AJ and his son Big Justice — aka The Costco Guys — won a wrestling match during AEW Full Gear's pre-show on Saturday. Oh, and the Rizzler showed up, too. First of all: what a world. Second: It was actually well-received by people online.