Toby Byrne, a veteran of the TV ad-sales game who enjoyed a long run overseeing those efforts at Fox, will take the reins at A+E Networks, succeeding Peter Olsen as president of the company’s ad-sales division, effective in February.

A+E Networks ad sales chief Peter Olsen is calling it a career after a 20-year run at the company, with Toby Byrne stepping up as his successor.

Byrne joined A+E Networks as executive vice president of ad sales in January 2024. In the new role, he now oversee all ad sales operations across A+E’s portfolio, including The History Channel, A&E, Lifetime, and their digital platforms.

A+E Networks will be experiencing a major shakeup in its advertising division in the new year. Starting in February 2025, Tom Byrne will be named president of ad sales following Peter Olsen's retirement.