Linda Yaccarino resigns as CEO of X after efforts to reshape the platform faltered amid revenue losses and ongoing controversies tied to Elon Musk’s leadership.

A former NBCUniversal advertising executive, Yaccarino was appointed in June 2023, shortly after Elon Musk acquired the platform in a USD 44 billion deal.

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with its advertisers than she found it, it says.