Discover how the Pop-Tarts Bowl is breaking boundaries with the introduction of three edible mascots in this unique sports ...

Tarts Bowl made waves within college football last season when it had a mascot that ended up being eaten at the end of the ...

Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends ...

And think about ACC basketball season ... Mistakes were made, but being known as the deadliest mascot in the NCAA does have a certain cachet. Do you get recognized often when you’re out in ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

The agency will take a 360-degree approach, creating unique engagement assets, such as tournament anthems, mascots, trophy ...