On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange (AdX) has already expressed interest -- if the Department of Justice (DOJ) convinces U.S. District Judge ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Ad-tech leader AppLovin (APP) has been on a remarkable run this year as the industry leans further into high-growth, artificial intelligence (AI)-driven advertising. Plus, the company’s strong ...

In fact, the chief executives of two ad tech firms who testified this week said they might be interested in buying the exchange if it goes up for sale: Andrew Casale, CEO of rival Index Exchange, and ...

FirstPartyCapital, the leading early stage investment fund in the ad tech, martech, and digital media sector, today (9th September 2025) announced the launch of FirstPartyFinance, which tackles the ...

On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s advertising technology monopoly. On Monday, the tech giant and the U.S. government face off in court ...

Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...

Yashina Burns has shifted from a healthcare ad tech company to a media measurement company, “focusing even more right now on the technology side of things.” Burns won a Business Journal Rising Star ...