Summary of Key AI Marketing Trends from Yesterday and Today[Today's 3 Major Trends and Key Messages]1. From 'Tool Adoption ...

As the new year begins, creative advertisers and marketers look for new ways to stay current and get ahead by capitalizing on trends. DLA Piper’s national Advertising team is focused on six trends ...

Digital marketing is constantly changing so staying current is challenging. Here is how you can stay informed, keep your ...

It’s the time of year when marketers alike attempt to forecast the foreseeable future. As 2024 nears, we spend considerable time and effort planning and preparing how to best reach and connect with ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Whether you’re an SEO or search marketer adapting to AI‑powered SERPs, a performance marketer refining your cross‑channel spend, or a growth leader building next‑year strategy, this guide helps you: ...

Digital advertising is entering a new phase. AI is moving from experimentation to execution, channels are converging, and marketers are under increasing pressure to drive performance across more ...

There have been a lot of memorable "Big Game" commercials over the years, and it's debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...