Using custom Amazon AI models trained on the video segments, subtitles and dialogue of the Prime Video library, it can create ...

In November 2024, it will be 10 years since Amazon announced its first voice-activated smart assistant Alexa. The name ... about products. Although customers can talk to Rufus, the AI assistant ...

If you’re familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines. It’s trained on ...

Amazon is turning to artificial intelligence to help Prime Video users stay current on shows they’re watching.

Amazon streaming service Prime Video is facing the wrath of the online community after launching a new TV show feature using AI.

One cool feature that’s relatively unique to Amazon Prime Video is the streamer’s X-Ray feature, which pops up the name of an ...

You can try it on Amazon’s website and mobile app, though just in the U.S. for now, and see guides for more than 100 categories of products. The AI Shopping Guides start with a standard search ...

Across its entire business, Amazon is figuring out how to harness the power of AI to improve its products, launch new products, and unlock operational efficiencies – the sum of which is driving ...

Amazon is harvesting high ROI from GPUs, is improving productivity, and is likely to beat both topline and bottom-line ...

"We did extensive research on the name Rufus from many marketplaces that Amazon operates ... answer questions about products. Although customers can talk to Rufus, the AI assistant does not ...

Amazon positions Rufus as ... and with an internet-sized catalog of products to be knowledgeable about. The obvious caveats of other generative AI-powered chatbots still apply, though.