In a fast-paced, hyper-connected world, marketing as we knew it a decade ago has evolved into something far more intelligent, ...

Hari Sonnenahalli is a thought leader and seasoned enterprise architect at NTT Data Business Solutions (NDBS).

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Generative AI is changing how content is created, from ideation to production and optimization. This helps marketers streamline workflows and enhance personalization. AdTech challenges.

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising ...

Ted Sweetser discusses how the technology is providing greater insight into how marketing materials are being viewed. Pharmaceutical Executive: How is AI helping to overcome the challenges pharma ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic ... Beyond these internal challenges, AI-driven search optimization is changing how brands appear online.

Nicole Gill and Stephen Johnson of CODISCOVR, an e-discovery and information governance practice within Cozen O'Connor, offer ...

Generative AI in enterprise settings – especially in highly regulated sectors like pharmaceuticals – has advanced more cautiously. By examining the unique characteristics, challenges ...