AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

As AI pushes marketing into uncharted territory, culture—not tools—will determine whether teams adapt, stall, or fall behind.

AI-driven automation is reshaping marketing across Saudi Arabia, enabling brands to innovate faster, optimise performance, ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Despite all the hype surrounding AI-powered digital experience (DX) platforms, one critical barrier keeps holding back real innovation: data silos. While vendors promise pain-free, privacy-friendly ...

“AI is now the first place people go to for answers,” according to Jesse Wolfersberger, global lead of I/O Health at Weber Shandwick. “That chat box is the most important battleground in health—brand ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Artificial Intelligence (AI) has rapidly transformed how businesses approach marketing, but the narrative often exaggerates its capabilities. At Alexa Media Solutions, we emphasize that AI is not a ...

Clicktap Digital integrates advanced AI technology into its marketing suite, helping UAE businesses automate growth and enhance customer engagement ...