Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

Alexa+ has been rolling out to everyone with a Prime membership, even if you didn’t ask for it. Here’s how to change it back.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Alexa+ is Amazon's upgraded AI assistant. The program had been beta tested by millions of users since its announcement in ...

If you have hangups about Amazon and privacy on its smart assistant, Alexa, you're not alone. Even after Amazon sent answers ...

Amazon opens Alexa+ to everyone in the U.S. The AI feature is free for Prime members across devices, and free for everyone on ...

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Your Echo is probably sharing its connection with your neighbors' compatible devices to create a long-range community network. Should you opt out?

Alexa Plus, combined with a redesign of the Alexa app that puts the generative AI-powered assistant front and center, has ...