Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

The idea of smart devices going rogue is a concept that’s just realistic enough to be scary, and Hemsworth plays the part ...

Chris Hemsworth, 42, was given an Amazon email address and the additional ‌role of bar raiser, a high-profile internal ...

Amazon bets on celebrities and humor to promote Alexa+.

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Chris Hemsworth was humorously named ‘Chief Heartthrob’ for Amazon's Alexa Devices. This promotional stunt coincided with a ...