Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Amazon unveiled a slew of advertising products as part of its annual UnBoxed conference, including a new data clean room tailored to publishers and a generative artificial intelligence (AI) solution ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Amazon and Zeta Global announced an advancement in ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon is giving all advertisers running sponsored ad ...

Amazon is enabling merchants to send email marketing messages to a wider swath of customers through a Tailored Audiences tool unveiled at its Accelerate conference. The idea is to help sellers reach ...

Getting your business up and running as a new Amazon seller can be daunting. You must invest in top-notch Amazon marketing tools to get the most out of your online store. To help you out, here is a ...