Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac. “When Apple Search Ads launched in 2016, we offered a ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

A little bit of brand warfare is pretty common nowadays. It can be a great way to build some playful competition and prove that your brand has a sense of humour (as long as you don't overdo it – I'm ...

Apple's mobile operating system is prized for its privacy-friendly sleek and clutter-free interface, but that could be about ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

Apple has no current plans to introduce an ad-supported version of its streaming platform, Apple TV, according to Eddy Cue, the company’s head of services. Cue said in a recent interview that ...

Apple's Senior VP of Services, Eddy Cue, recently shut down any speculation of the company launching an ad-supported version ...

For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' ...