The Apple Watch Ultra 2 remains the brand’s most premium smartwatch—and October Prime Day is the first time it’s been discounted. The Ultra smartwatch is built for adventurers like climbers and divers versus everyday wearers. It offers a two-day battery, an action button to toggle between apps, a sturdy case and extra brightness.

Get the best price on whichever Apple Watch model you're after this year. Generally speaking, an older watch means a lower price, but also fewer features.

Prime Big Deal Days (aka Prime Day part two) is finally here. As in years past, Amazon came through with early price drops on major categories, including Apple Watches, weeks ahead of the big day. And now that the event has officially started, prices on some models have dropped even further.