Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

“Feminist methodologies, as I teach them, have three main components. They start by making the everyday world problematic, and they do so in order to demystify structures of domination.” ( start 9:16 ...

Nature Communications acknowledges that when assessing application-oriented manuscripts, the level of novelty will likely be below that typically observed in more fundamental work. Instead, the ...

The 21st century has seen the beginnings of a new revolution in psychology, one in which novel questions have been posed, research methods devised, and sub-fields created. It is an exciting time for ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.