Hands up, I have never bought a piece of clothing from a supermarket. And yet, earlier this week, I found myself wearing a smart, red, boucle, cardigan-style jacket from George at Asda for a dinner ...

These are the best pieces to shop from George at Asda's new-in collection. (George at Asda/Yahoo Life UK) Supermarket clothing brands are some of our favourite places to shop for on-trend, affordable ...

Asda has opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park. The ...

Asda has announced its first "concept store" dedicated to its fashion branch, 'George' is finally open. The supermarket's first shop which purely sells clothing, home goods and "general merchandise" ...

George at Asda is launching its first bridesmaid collection next month, in a bid to provide “an affordable alternative” to wedding outfits. The range features four different styles of dress, including ...

George’s standalone store will offer the brand’s clothing range for men, women, and children. Credit: Serge Cornu/Shutterstock. This initiative, if met with success, could lead to the rebranding of ...

SHE’S recently been accused of “flaunting her wealth” after throwing a lavish birthday party for her one-year-old daughter Margot. But, when it comes to fashion, Billie Faiers says she favours the ...

George at Asda fans are swooning over a new summer outfit described as being "a whole vibe". The supermarket's in-house brand has amassed a loyal legion of followers over the years thanks to its wide ...

MUMS are rushing online after spotting a massive 'glitch' on the Asda George site and they’re snapping up kids’ clothes for as little as £2. Savvy shoppers have flooded social media to share their ...

The new George store has a fresh layout, with a range of home accessories, Christmas decorations, toys, and men's, women's and children's clothing. There is also the brand-new George Christmas range, ...