Virtual and augmented reality are technologies most often associated with gaming. But more recently, they've been used in the realm of marketing to transform the consumer experience in new and ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Dan Whateley Every time Dan publishes a story, you’ll get an alert straight to your inbox!

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects. "We are making the camera the first augmented reality ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Fireworks were back for the first time in two years — with a twist. Audiences had the opportunity to witness the first-ever firework-augmented reality show broadcast live on KING 5, KONG, KING5.com or ...