These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Content marketing is a major channel, especially so in the B2B complex sale world. It is as much about building awareness about your brand and providing your audience with information, as it is about ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...