Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data ...

Bombora's B2beacon delivers precise account- and buying group–level measurement, flexible activation without a subscription.

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

NEW YORK--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

In an era where buying groups are growing and buyer journeys are increasingly complex, B2B data today goes beyond basic contact and company information. Within the realm of GTM (Go-to-Market), ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

The exemption for employment-related and business-to-business (B2B) data under California’s privacy law expired on January 1, 2023. Without this exemption, information previously allowed to be ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The ...