The business-to-business segment, more commonly referred to as B2B, is constantly changing and adapting to new technologies. There are many industry-specific technologies that are helping companies ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

B2B Marketing USA’s Tequia Burt chats with Marketing Interactions’ Ardath Albee about how B2B persona marketing has evolved in the past few years and how buyer personas are being used today. Q: Do B2B ...