BMW’s Neue Klasse vehicles are set to be a massive leap forward in interior and exterior design, and a landmark moment in the ...

BMW's new HypersonX system, comprised of 43 unique sounds inspired by art and nature, will be the soundtrack to its Neue ...

BMW says passengers in its new-generation electric vehicles will immersed in HypersonX soundscapes inspired by science and ...

BMW has developed a soundscape, named HypersonX, for its all-electric Neue Klasse models which are scheduled for launch this ...

A few days after BMW was caught testing the M350 and ... especially as the first-ever all-electric M model. The M3 EV shares the EV-exclusive Neue Klasse architecture with its civilian brother ...

As it continues the race to bring soul to EVs, alongside brands like Mercedes-AMG, Hyundai, Dodge, Nissan and more.

For one, the EV rides on BMW’s Neue Klasse architecture, which debuts on the iX3 SUV later this year and will be rolled out to the 3-series in 2027 and the M3 a year later. The M3 could also get ...

“Sound plays a crucial role in shaping our connection to vehicles,” explains BMW in this new video teasing the sound of its neue Neue Klasse EVs. So crucial, we’re only treated to about 12 ...

BMW has revealed a new technology that could transform how its next generation of electric vehicles sound. Called HypersonX, the system has been developed by the BMW Sound Design Studio, and it ...