October Prime Day in particular is not only a great time to buy a TV on sale, but happens to fall during prime TV watching season. Whether you're a football person, a scary movie person, or a cozy fall show rewatch person, this is your chance to upgrade TVs without waiting until Black Friday.

You can check out all of today's best early deals at Best Buy below but note that these excellent choices will be joined by hundreds more as we roll over to tomorrow. Best Buy's massive 48-hour flash sale will run concurrently with this year's second Amazon Prime Day and is likely to offer deals that are just as strong.

The LG C4 launched in 2024 and is the latest in this series of excellent OLED televisions. Brilliant colour, contrast and highlights paired with a 120Hz refresh rate and Nvidia G-sync support make the C4 the best TV for movie fans and gamers alike. It’s a bargain at £889.