Big data is generally unorganized and needs manipulation to be readable. Small data is collected internally or externally and is easier to interpret. Both are useful for any organization, depending on ...

I’ve been monitoring an interesting discussion on the Big Data and Analytics group over on LinkedIn – “Is there a difference between big data and small data?” It is an interesting question, one that I ...

Big data vs the right data: Becoming more productive in the cloud Your email has been sent Molly Sandbo, director of product marketing at Matillion, busts a common myth on the value of data and ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

In the past 10 years, the focus of data has been on amassing and storing: the more data collected, the better. But while we all became expert data gatherers, what we actually ended up with was a glut ...

This vintage image depicts three musicians playing Yankee Doodle Dandy during the American Revolution. In a May 2011 special research report, Big data: The next frontier for innovation, competition, ...