On the occasion of Global Running Day, the Boston Athletic Association is unveiling a revised version of its iconic unicorn logo. B.A.A. officials said the new logo is intended to be a forward ...

The Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signature logo over ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...