Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

The oldest members of Generation-Alpha turn 16 this year. While brands are still drafting “future strategies,” members of ...

Brand or performance? That’s the wrong question for marketers to ask, according to Nick Fairbairn. Live from the Marketing ...

Here's how tracking brand's impact on deal speed makes the case for investing in both brand and leads.

Social platforms, creators, online communities and emerging AI-driven search are creating new opportunities for brands to ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

As Back to Starbucks gathers pace, chief brand officer Tressie Lieberman has been rebuilding the marketing machine that ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Independent Nielsen study confirms in-game exposure drove statistically significant lifts in brand awareness, consideration, and recommendation, moving the program from a single test to a standing, ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...