A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich ... the Whopper stripes uniform is ubiquitous at Burger King restaurants around the globe.

The remodeled restaurant features dual drive-thru ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper” wall. Dorthea Dawson, Burger King's ...