The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them. Dawn Ostroff, the ...
CW says a whopping 95% of its online commercials are being seen to completion. Ready to buy in? A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether ...
The CW’s target audience of adults 18-34 spends increasing amounts of time online and on mobile devices, so the netlet has a particular interest in making hay with non-TV platforms. Now, a year after ...
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