Business students at Northwestern aren’t using AI to shortcut their way through assignments. It’s helping them problem-solve real strategic challenges.

Infant diapers is a category where market leadership carries strong implied emotional reassurance, with consumers being primarily nervous first-time parents who put their faith in the biggest brand.

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos. Circles.Life, the ...

Three Harvard AMDP graduates told us how the real estate-centric program helped them reach new heights in their careers.

GCCs can serve as structured environments to pilot AI initiatives and identify scalable approaches beyond isolated ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

For these comparisons, I create a case study for a forty-year-old married couple with two children who are now constructing a lifetime financial plan. Jerry and Beth have determined that it is time to ...

We asked current students and recent graduates to share how they spend a typical day at the School of Business and Economics Get up and make a simple breakfast of waffles, eggs and a nice latte. 9:30 ...