BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...

Late last year, stationery manufacturer BIC finalized its acquisition of Cello Pens, India’s manufacturer and distributor of writing instruments. Now BIC has selected SIS Group International to act as ...

French stationery maker BIC Group has acquired a 40% stake in India's Cello Group for $160 million (Rs 790 crore). The deal values Cello at a whopping $400 million and the acquisition is expected to ...

"Cello Group has sold to BIC its remaining equity participation in Cello Pens, allowing BIC to increase its stake in Cello Pens to 100 percent for an amount of Rs 540 crore (approximately 74 million ...

Tanveer Khan, director of marketing, BIC Cello India said: "Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging ...

The TVC opens on a tensed classroom, just before an exam. A nervous student starts imagining different members of his circle including his mother, sister and friend appearing and giving him tips, ...

French stationary major BIC has fully acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. "Cello Group has sold to BIC its remaining equity participation in ...

Mumbai: The maker of Cello pens has moved the Bombay high court against the company’s previous owners allegedly violating a no-compete agreement and venturing into the stationery business. French ...

On this week's episode, watch a powerful ad that talks about giving rights to women for the performance of last rites. Will Airtel's acquisition of Telenor keep the brand in good stead amidst rising ...

The Monopolies & Restrictive Trade Practices Commission has asked Cello Pens and Stationery Pvt Ltd, which makes Maxriter and Pin Point pens, not to telecast an advertisement in which it compares its ...

French stationary major BIC has fully acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. “…Cello Group has sold to BIC its remaining equity participation in ...