Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
There’s been considerable debate in recent weeks about the use of partners, including telemarketing firms, in the B2B lead-generation business. TechTarget, one major B2B lead-gen provider, took an ...
Research from Horizon Business, formerly Green Thread, exposes critical gap in B2B marketing strategy as organizations fail to orchestrate paid, earned, owned, and shared media as a unified portfolio ...
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